Blukids is an Upim brand of kids’ clothing. It has over 200 stand-alone stores in Italy
and abroad, with an average area of 100-250 sq m; it can also be found in the more than 200 Upim
Blukids is a point of reference when it comes to value for money, affordable items that are
dedicated to the everyday needs of parents and kids. Blukids follows kids as they grow, through the
different moments of the day, from school through to special occasions. It offers Baby (0‐-36
months), Kids (2‐9 years) and Junior (9‐-15 years) collections that stand out for their use of
natural fibres and their excellent value for money. The ranges are completed with underwear,
accessories, footwear and toys.
Many of Blukids’ clothing and underwear items are made in Biocotton (grown without using synthetic
agricultural chemicals), which has Oeko-Tex certification to guarantee that chemicals are not used
to make the clothing. The company is part of the Better Cotton Initiative.